What's in a Name?
Why the Creative PA?
I often get asked why I have called my virtual assistant business The Creative PA. There are a number of reasons why I chose that name. My background is marketing, communications, events and public relations (PR) and with every role within those areas I always did a lot of admin too. I wanted to create a business which reflected that experience. I set myself up as a virtual assistant in January 2020 after toying with the idea of a communications based business for some time. It made sense for me to offer admin and freelance communication services as that is what I have always done! I wanted my business name to reflect both the admin side (personal assistant - PA) and also the communications side (creative). As well as remote admin tasks, I offer freelance communication services like copywriting, content writing, research, blogs and article research and writing. When I set up my business, it was really important to me that I could utilise the experience I have in communications.
As a virtual assistant, it is easy to offer everything to everyone in hope of getting more work but actually creating a niche for yourself makes marketing yourself so much easier. Most of my communications roles in the past have been working for a communications director where I "assist" them with communications activities and I wanted to recreate that role on a freelance basis which is why I have recently re-marketed myself as a "virtual communications assistant". As a virtual assistant specialising in freelance communications, I offer the following services (as well as general daily admin tasks):
- Copywriting
- Blogs
- Newsletters
- Website content
- Articles
- Social media
- Document writing
- Case studies (research & write up)
- Website content
- Research
My aim is to support freelance communication professionals and small businesses with their communication activities. This might be writing a blog once a month or regular support on a weekly basis. I offer retainer, pay as you go and blog packages. Please click here to find out more.
