What's in a Name?

Claire Packwood • Mar 06, 2022

Why the Creative PA?

I often get asked why I have called my virtual assistant business The Creative PA. There are a number of reasons why I chose that name. My background is marketing, communications, events and public relations (PR) and with every role within those areas I always did a lot of admin too. I wanted to create a business which reflected that experience. I set myself up as a virtual assistant in January 2020 after toying with the idea of a communications based business for some time. It made sense for me to offer admin and freelance communication services as that is what I have always done! I wanted my business name to reflect both the admin side (personal assistant - PA)  and also the communications side (creative). As well as remote admin tasks, I offer freelance communication services like copywriting, content writing, research, blogs and article research and writing. When I set up my business, it was really important to me that I could utilise the experience I have in communications. 


As a virtual assistant, it is easy to offer everything to everyone in hope of getting more work but actually creating a niche for yourself makes marketing yourself so much easier. Most of my communications roles in the past have been working for a communications director where I "assist" them with communications activities and I wanted to recreate that role on a freelance basis which is why I have recently re-marketed myself as a "virtual communications assistant". As a virtual assistant specialising in freelance communications, I offer the following services (as well as general daily admin tasks):

  • Copywriting
  • Blogs
  • Newsletters
  • Website content
  • Articles
  • Social media
  • Document writing
  • Case studies (research & write up)
  • Website content
  • Research


My aim is to support freelance communication professionals and small businesses with their communication activities. This might be writing a blog once a month or regular support on a weekly basis. I offer retainer, pay as you go and blog packages. Please click here to find out more.

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Do you spend far more time on admin tasks than you want to? Are you being buried in paperwork? Do you wish you had more time to focus on other parts of your business? If the answers are yes, then maybe it's time you thought about hiring a virtual assistant (VA)! A VA can help you to tackle your inbox, chase outstanding invoices, make travel arrangements, enter data, manage your diary, liaise with clients, organise meetings and so much more . You'll wonder how you ever coped without one! With a VA, you have the flexibility of only paying for the hours worked, with the added bonus of not having to pay holiday, sick leave or any employment taxes. A VA usually works from their own home office with their own equipment - saving you money and resources. Whether you need help for one hour a month or several hours a week, the beauty of a VA is that you can choose the hours that suits you and your business. Most VAs also offer a bundle package where you can buy a set number of hours in advance which usually works out slightly cheaper. VAs generally work remotely, so you don't necessarily have to find one from your local area. Most have a website, Facebook business page or Instagram account so finding one is pretty easy. After you have done your research and found a VA that you think would suit your business, make contact and set up a discovery call. Most VAs offer this free of charge and it's a great way to explore expectations and to see if you are the right fit for each other. Before the call, it is helpful if you write a list of all the work you would like a VA to do, it does not have to be a definitive list, just a rough outline. This helps the VA to plan their time and it will give you an idea of how much time you will have to pay for. The best thing about hiring a VA is there is no long term commitment. You can agree a small amount of hours or a specific task initially and add to this over time as you start to feel confident in their skills. Delegating the admin tasks which were taking up your valuable time will mean you can focus on other areas of your business and use your time more productively. For more information about the services I offer as VA please click on any of the pages above or email me at claire@creativepa.co.uk
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